How do we build the amount of Google searches we get? Is there a correlation between a businesses Google searches and their stock price?
Businesses can adopt a solid marketing, branding and digital strategy that allows their Google search volume to increase.
Branding is a Google ranking factor. When a successful marketing and branding strategy is in place, there will be a clear correlation between branding and google search rankings. Strong branding usually shows there is a good impression of the company among users and consumers. Branding is important to a business because it is how a company gets recognition and becomes known to the consumers, which also allows for increased in Google searches and best of all a page 1 Google ranking. Branding is vital when trying to boost future business, and an established brand can increase a business’ value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of the business’ established place in the market. Therefore, we see a growth in stock price.
‘Bad Press is Better than No Press’ – PT Barnum
You’ve heard the expression there’s no such thing as bad publicity. The thought behind the proverb had originally been expressed earlier by Oscar Wilde. The only thing worse than being talked about is not being talked about. So why is this relevant? You want your brand to be talked about, to be seen and to be recognised surely, but not if it is linked to your brand. Your brand may suffer and consumers may recognise it for the negative press they have seen. Businesses of course suffer from bad press for a variety of reasons and Google does not discriminate. Websites that have Google ranking them on the 1st page of its search results for any given search are the ones to be considered most relevant or useful. Rankings are rankings, and can still increase whether the information on page 1 is positive or negative.
Branding is a consistent combination of several factors that come together to create a company’s image. The cold Coca Cola you’ve been craving, or the newest Apple iPhone upgrade. Brands, brands, brands. We recognise these immediately – we trust them. So how does branding impact stock price? Companies that have greater brand values experience significant positive returns. On average brand power accounts for 5% of a company’s stock price. This might not sound like a lot, but it is equivalent to the 6% attribute to the financial strength of a company, representing billions of dollars of market value. Large brands such as Coca-Cola, attribute as much as 21% of market cap to their corporate brand alone.
Branding is also important when trying to cultivate more business. A strongly established brand can grow a business’ value by giving the company more leverage in the industry. This allows it to be an appealing investing opportunity as it is a firmly established place within the marketplace.
It also generates new customers and clients. Once a brand has been well-established, not only will its Google ranking rise but also word of mouth will be one of the company’s most effective advertising techniques. A strategized brand will help build the company’s consumer-trust, as well as potential clients and customers. Which then comes hand in hand with advertising. Advertising is another component to branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from companies that people trust, for example amazing branding, will make it easy to create a cohesive and appealing advertising plan that will help play well into a companies’ branding hopes for the future.
In Conclusion:
- Strong brands performed 20% better than weaker brands, looking overall.
- Statistics show that 32% of businesses plan one whole year ahead, with consideration for the ways in which the marketing industry will change through digital technologies.
- 72% of marketers in fact agreed that branded content was a lot more effective than advertising in a magazine!
- 80% of consumers said “authenticity of content” is one of the most influential factors when it came to deciding on whether or not to become a follower of a certain brand. Therefore, the credibility of a brand is very essential in developing a strong customer satisfaction and experience. They will thank you for it!
- 77% of B2B marketing leaders agreed that branding is very important to the growth of a company however large or small. A company’s brand marketing is its most valuable asset when it comes to business-to-business marketing.